The Mole
‘3 in 4 FMCG launches fail within a year’ | News | Marketing Week

See on Scoop.it - Marketing Digest

But Nielsen report says innovation success ‘is not out of the reach of any marketer’ if they adhere to the four innovation principles identified.

See on marketingweek.co.uk
How to Get More Likes On Facebook

How to Get More Likes On Facebook

If you are running your company’s Facebook page then one of your KPIs is the number of ‘Likes’ on the page. You spend hours and hours trying to achieve that goal. But do you really know what works and what doesn’t?

This very smart infographic from Kissmetrics explains how it can be done.
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How to Get More Likes on Facebook - Infographic
Source: How to Get More Likes on Facebook – Infographic

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Secure your social media budget: three steps to take right now

See on Scoop.it - Marketing Digest

Better metrics and attribution will sway the C-suite and ensure bigger budgets for social media marketing

See on theguardian.com
Twitter admits 8.5% of its users are bots | News | Marketing Week

See on Scoop.it - Marketing Digest

But company also reveals that more humans are seeing ads than first thought as it revises its second quarter user metrics.

See on marketingweek.co.uk
12 Social Media Profiles - Narcissist, Spousal Invader, Or?

12 Social Media Profiles – Narcissist, Spousal Invader, Or?

Originally posted on Communicating Asia Pacific:

I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative session and thanks to some pointers from Chris J. Reed, I’ve updated my profile with the new tools available. I do recommend you check out what you can do now on LinkedIn. It’s awesome.

One other…

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Which marketing channel gives you the most bang for your click? | dotRising

See on Scoop.it - Marketing Digest

Which marketing channel gets the most visitors? We’ve found the most concise industry data this year.

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Police launch advert replacement on illegal websites | dotRising

See on Scoop.it - Marketing Digest

Working in collaboration with Project Sunblock, a content verification technology provider, police banners are now replacing a wide range of legitimate brand adverts on infringing websites.

See on dotrising.com
Google’s advertising chief for EMEA Dan Cobley has left after 9 years to set up his own technology start-up

See on Scoop.it - Marketing Digest

Cobley ends near nine-year career at the technology business just months after starting the newly created role.

See on marketingweek.co.uk
DMA overhauls it’s code of conduct replacing 170 pages of prescriptive rules with 5 principles

See on Scoop.it - Marketing Digest

Five principles replace 170-page rules document.

See on marketingweek.co.uk
Family makes emotional plea for resources to find plane crash victim

#BringBabarHome