The Mole
Secure your social media budget: three steps to take right now

See on Scoop.it - Marketing Digest

Better metrics and attribution will sway the C-suite and ensure bigger budgets for social media marketing

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Twitter admits 8.5% of its users are bots | News | Marketing Week

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But company also reveals that more humans are seeing ads than first thought as it revises its second quarter user metrics.

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12 Social Media Profiles - Narcissist, Spousal Invader, Or?

12 Social Media Profiles – Narcissist, Spousal Invader, Or?

Originally posted on Communicating Asia Pacific:

I was at an APSS event recently and the discussion was around LinkedIn and how to better utilize this great networking asset. It was an informative session and thanks to some pointers from Chris J. Reed, I’ve updated my profile with the new tools available. I do recommend you check out what you can do now on LinkedIn. It’s awesome.

One other…

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Which marketing channel gives you the most bang for your click? | dotRising

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Which marketing channel gets the most visitors? We’ve found the most concise industry data this year.

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Police launch advert replacement on illegal websites | dotRising

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Working in collaboration with Project Sunblock, a content verification technology provider, police banners are now replacing a wide range of legitimate brand adverts on infringing websites.

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Google’s advertising chief for EMEA Dan Cobley has left after 9 years to set up his own technology start-up

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Cobley ends near nine-year career at the technology business just months after starting the newly created role.

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DMA overhauls it’s code of conduct replacing 170 pages of prescriptive rules with 5 principles

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Five principles replace 170-page rules document.

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Family makes emotional plea for resources to find plane crash victim

#BringBabarHome
Microsoft cuts 18,000 jobs in Nokia and it’s marketing dept.

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Microsoft announces biggest ever job cuts in its 39-year history.

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New ad formats boost Google revenues by 6% ($3.4bn)

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Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.

See on marketingweek.co.uk